Against the counterfeit
The thing, not the mark
High-effort culture is how a free people restrains monopolists without worshipping an office. We prefer the object made to be repaired to the brand made to be replaced. A glittering mark that confuses the person and degrades the product is a kind of idolatry. A parish that becomes a lifestyle is the same error in a collar.
The old industrial bargain, at its best, was a material discipline: durable goods, a household that could be provisioned, a limit on spectacle. We are not nostalgic for its cruelties. We are unwilling to trade its honesty for a prettier story.

